DISTILLING CULTURE THROUGH SCENT
UNIFROM is a Scandinavian fragrance house built out of the Swedish high-rises, innovating how to interact with perfume. The scents are conceptualized in Stockholm, developed in Paris, and made in Grasse. Founded in 2020 by Haisam Mohammed.
The story of UNIFROM begins in the stairwells of the high-rises. They are home to scents and spices of different cultures and have been a part of many people's life.
The multicultural upbringings of Haisam led to an obsession with the scent that still to this day can be found in the stairwells of the high-rises where he grew up.
UNIFROM is a project exploring how scent can tell a common story about the diaspora and translate illusive ideas into beautiful fragrances.